Sena Maddison

Marketing Committee

Director of Communications, FloridaWest EDA


Sena is currently the Communications Director for FloridaWest, responsible for the messaging and maintaining cooperative relationships with elected officials, media and community representatives and business leaders. Along with creating marketing and promotional materials, Sena develops long-term communication strategies to increase visibility and provide information to stakeholders and the public.

Since she started as a radio announcer at the age of 15, Sena has had many different roles in the media as an on-air personality, advertising copywriter, radio and television producer, journalist and magazine editor. Moving to Pensacola in 2007, she held the position of Executive Producer at News Radio 1620 from sign on until she joined the Sheriff David Morgan’s staff when he took office in January 2009. At the Escambia County Sheriff’s Office, Sena served as the as a Public Relations Coordinator and Protocol Officer for four years and then took on the role of Public Information Officer in 2013. For her service, she was awarded the ECSO Medal of Commendation for her work with the media during the 2009 Billings Double Homicide Investigation as well as a Medal of Meritorious Service for media and community relations.

Sena earned a bachelor’s degree in English and a master’s degree in Education from the University of South Alabama in 1996, and she spent several years in the Mobile County Public School system as a Language Arts teacher. She is also a graduate of the Protocol School of Washington. Sena serves on the executive board of FavorHouse and is a graduate of the Leadership Pensacola Class of 2011. In 2019, Sena served on Pensacola Mayor Grover Robinson’s Transition Team, researching Transparency, authoring a Mayoral Transition Report on transparency, public information and information accessibility for the City of Pensacola.

Join us on the #CyberCoast


ITEN (Innovation Technology Entrepreneurship Network) WIRED Summit is the Southeast’s premier cybersecurity and IT conference to connect, collaborate and build community with industry leaders,
entrepreneurs and educators on innovation, technology and entrepreneurship topics.

The three-day event highlights the area’s cybersecurity, information technology and entrepreneurial communities and explores emerging technology and innovators in start-up tech, artificial intelligence, robotics, and emerging technologies on the national scene.

The summit, which began as an economic development initiative in 2008 by the Greater Pensacola Chamber of Commerce, is now hosted by IT Gulf Coast and Florida West Economic Development Alliance.

ITEN WIRED also operates as a not-for-profit, tourism-focused, community event with proceeds being donated back to local STEM initiatives, including an endowment with the University of West Florida’s College of Science and Engineering.

The next ITEN WIRED Summit will take place on October 5-7, 2022.

Meet the Team

The ITEN WIRED planning team is composed of volunteers from IT Gulf Coast, Florida West Economic Development Alliance, and other members of our local IT, tech and entrepreneurial community.

Jim Rhodes

Community and Public Relations Director
University of West Florida Center for Cybersecurity

Laura Campbell

Sales & Operations Consulting, Inc.
Sponsorship Chair

Sean O'Brien

Program Director
Programming Chair

Amelia Dixon

Enterprise Architect
Navy Federal Credit Union
Sponsorship / Logistics

Emily Cone

Account Manager

Michelle Gadson

Business Services Representative
CareerSource Escarosa

Alicia Rosado


Patrick Rooney

Co:Lab Pensacola
Sponsorship / Programming

Dean Davis

President and Co-Founder
Navigate Firm

Terry Enos

AVP Data Center Strategy
Navy Federal Credit Union

Harry Huelsbeck

Manager, Cybersecurity
Northrup Grumman

Carson Wilber

Research Associate

Guy Garrett

Assistant Director
University of West Florida Center for Cybersecurity
Student Programming

Michael Silver

GlowRage Events, Inc.

Sena Madison

Director of Communications
FloridaWest EDA

Don Heins

IT Gulf Coast

Karen McLouth

Community Director
Jetty IoT