Michelle B. Griffin is a marketing director and marketing  consultant on a mission to help brands better connect, communicate and captivate their audiences.

She has devoted her career to planning, growing and marketing connection as the Executive Director of the Windstorm Insurance Network (WIND) a B2B professional association and lead marketer for the Windstorm Insurance Conference, an annual conference for 1,000+ property insurance claims professionals who attend from across the U.S. and abroad.

Michelle earned a master’s degree in Communication/Public Relations from California State University, Fullerton and a bachelor’s degree in Communication/Advertising from Florida State University. In addition, she holds numerous industry certifications in digital marketing, inbound/content marketing, copywriting and social media.

Community outreach is an important part of giving back. Michelle has volunteered on several nonprofit, civic and social organizations in the Pensacola area, and is currently the VP of Communication for the Florida Public Relations Association, Pensacola Chapter. She is also the organizer and lead presenter for the Gulf Coast Small Business Digital Marketing Meetup, which hosts bi-monthly marketing and networking events for area small business owners and solopreneurs.

As a marketing consultant and brand messaging strategist, Michelle helps professional-service based small businesses, experts and online entrepreneurs simplify their marketing by getting clear on their message to attract, inspire and engage more clients and referrals.

Outside of marketing, you can find Michelle outside. She is an avid health, fitness, animal and nature evangelist, and is always on the quest to find new gluten free/dairy free and vegetarian offerings. She is married to Mark and is a proud mom to two daughters, Lauren and Anna, and a son, Luke.