Michelle B. Griffin is a marketing strategist and consultant who’s devoted her career to planning, growing and marketing connection.

For two decades, she served as the Executive Director of the Windstorm Insurance Network (WIND) a B2B professional association and lead marketer for the Windstorm Insurance Conference, an annual conference for 1,000+  insurance and legal professionals who attend from across the U.S. and abroad.

Michelle earned a master’s degree in Communication/Public Relations from California State University, Fullerton and a bachelor’s degree in Communication/Advertising from Florida State University. In addition, she holds numerous industry certifications in digital marketing, inbound/content marketing, email marketing, conversion copywriting and social media.

Community outreach is an important part of giving back. Michelle has volunteered on several nonprofit, civic and professional organizations in the Pensacola area. She currently serves as an organizer and mentor coach for 1 Million Cups Pensacola, which hosts monthly events designed to educate, engage, and connect entrepreneurs. 

As a marketing strategist and consultant, Michelle helps small businesses, startups and entrepreneurs grow through the transformative power of strategic branding, conversion-focused messaging and digital marketing communications.

Outside of marketing, you can find Michelle outside. She is an avid health, fitness, animal and nature evangelist, and is always on the quest to find new gluten-free/dairy-free and vegetarian offerings.

She is married to Mark and is a proud mom to two daughters, Lauren and Anna, and a son, Luke.