Kenzie Fitzpatrick

Right On Target Marketing

Kenzie Fitzpatrick is a two-time graduate of Florida State University and an accidental entrepreneur. She received her bachelor’s degree in Information, Communication and Technology in 2013 and then went on to pursue her master’s degree in Integrated Marketing and Management Communication. Shortly after graduating with her master’s degree, she opened a marketing firm. As of today, she has worked with flower shops, shooting ranges, holster brands, hospitals, not for profits, retail clothing stores, salons, and many more small businesses. Kenzie has worked as a Coordinator helping start the nation’s first stand-alone entrepreneurship school at a public university, volunteered as a Co-Organizer for 1 Million Cups both in Tallahassee and Pensacola, is an adjunct professor at Pensacola State College, and is the Marketing Coordinator at VetCV. When she’s not running around town on her laptop, Kenzie enjoys competitive shooting, reading books of all genres, and spending time outdoors.

The Rise of the Influencer: Monetization of Facebook, YouTube, and Instagram